Abstract

The main objective of this paper is to present some economic aspects that have
been taken into account as a basis for the establishment of a pricing policy for the operation
of the internet in Brazil, basically when it is moving from its academic towards its commercial
phase. In this respect, the paper seeks to give an overview of what is the internet and
its model in Brazil, together with the possibilities and potential limits for its growth in the
Brazilian territory. Then, after taking the marginal cost principle as a platform for a pricing
policy for the internet, the paper suggests the second best approach as the most adequate to
the Brazilian social and economic realities.

JEL Classification: L86; O32; O33.